The number one scheduling tool I recommend for all my Pinterest clients is Tailwind, it really is a must if you want to get serious about marketing on Pinterest. It is also a powerful tool to use for your Instagram/Facebook marketing too. So let’s explore the benefits of Tailwind and what makes this tool the best app to use to explode your Pinterest marketing.
In a nutshell, Tailwind helps you plan, create, schedule, and optimize your content for Pinterest, Instagram and Facebook. I have been using it for Pinterest marketing for clients for years, and since I already pay to use it for Pinterest, and now use it to schedule my own Instagram posts too. For this blog post we are going to focus on the benefits for using it for Pinterest but know that it has additional benefits that are helpful specifically for Instagram/Facebook too such as a hashtag finder and curating a shoppable feed.
These are the current pricing levels (as of March 2023).
You can sign up for Tailwind for free, which gives you 20 posts free (can be used across Pinterest, Instagram & Facebook) but this is not enough if you want to grow your account. The pro plan offers 100 posts across Pinterest, Instagram & Facebook but again, this isn’t really enough. I highly recommend the advanced account which is $19.99 a month / $239 billed annually. This will give you 1,000 posts across Instagram, Facebook & Pinterest which is more than enough.
So let’s dive into all the features and benefits of Tailwind and why you should be using it to explode your Pinterest marketing:
First of all Tailwind is an official Pinterest Partner, which means that it is one of the only tools that have been approved by Pinterest to provide tools and services to Pinterest users. This gives you peace of mind knowing that Tailwind is a trusted and reliable tool.
The number one time-saving feature is that you can bulk upload pins, add descriptions and boards in just a few clicks. It has the ability to schedule pins out in advance at at the best times for your audience. This ensures that your content is seen by more people and helps increase engagement and followers.
This is a new feature of Tailwind that I have found to work pretty well. It can read the content of the website page and you can select the type of content you are posting about as well as keywords and a CTA and it will generate a pin/post description. It sometimes needs some tweaking but overall can save you a great deal of time.
Set your colors and fonts, add photos or choose from a stock library and then let Tailwind create a design for you. It can even create multiple post types from a single design.
Tailwind provides detailed analytics that allow you to track the performance of your pins and boards. This information can help you identify what’s working and what’s not, so you can make adjustments to your strategy.
These are similar to group boards in that you can find communities that are relevant to your niche and connect with other Pinterest users that are sharing similar content. Usually the rules state that if you share a pin you must repin one. By sharing each other’s content, you can increase your reach and engagement.
By adding this to your extension list which means you can easily add images to your scheduling queue from any web page in a click of a button, saving you yet more time!
As with any platform if can be a bit of a learning curve first to understand how it all works but they offer any helpful training videos and helpful resources.
Overall, Tailwind is a powerful tool that can help you grow your Pinterest account and increase your reach and engagement. If you’re serious about using Pinterest for your business or personal brand, I highly recommend giving Tailwind a try.
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which includes both done-for-you options and 1:1 training if you prefer the DIY option.
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to help you get a head start on understanding and utilizing this amazing platform!
PIN THIS FOR LATER!
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