This is the second in a two part series of blogging tips for wedding pros. In this first post we learned how to perform keyword research, so in this post we will discover how to write a blog post for your wedding business, which will include how to formulate and optimize the post so that it will rank on google!

How To Write A Blog Post For Your Wedding Business | Brainstorming Your Blog Post Topic

Before you jump right into writing a blog post for your wedding business, it is important to define your goals and figure out what you want to accomplish with your content. 

For example:

Are you looking to encourage people to sign up for your email list/freebie? 

Are you looking to reach a new audience? 

Are you looking to provide answers to common questions 

Are you looking to solve the problems of your audience?

Spend some time thinking about the topic that you would like to write about. Consider your audience, the products/services that you offer, and any common problems or issues and how you would address them.

• Which questions are you most likely to be asked?
• What objections can people have?
• What would you like people think about your product/service?
• Are people able to compare products and services?

Develop the Content for Your Blog Post

Once you have nailed down the topic, you can then begin by writing an outline for your post. Aim to write 300 words or more since Google will recognize your post that way.

One H1 Heading is required, which will be located at the top of your post. Your chosen keywords should also be included in this heading.

Use H2 Headings to break up your text and make it easier to read. These headings can be used throughout the post, and should include keywords that you want to rank for. When using keywords, remember to write for your audience first, and google second. You want keywords to be used naturally in the text, not just to rank. A simple way to structure the post is to make the H2 headings a question, then answer the questions in the paragraph text.

After you have completed the post, you can now come up with the title. Use powerful titles to spark interest and pique curiosity. Some suggestions include:

“The best ways to….”

“The complete guide to …”

“7 Secrets to….”

“The ultimate list of”

“Don’t ignore these”

“Don’t make these mistakes”

“Everything you need to know about”

“Small vs Large weddings”

Another great enhancement to your blog post would be to create a Youtube video discussing the content or answering questions and embedding that into your post.

Always include a call-to-action or link to a freebie at the end of every post. You should also link to related blog posts that might be of interest to your audience.

Adding Images To Your Blog Post

The images that you add to your blog post should be shareable and high quality. They must also not slow down page loading speed. Ideal image sizes are 1200px x 900px.

It is recommend to add 1 image every 150-300 words to break up the content.

Your file names should be named using keywords and make sure you add alt text to every image. Alt text should describe the image for screen readers. Try to utilize keywords whenever possible here. See example below:

If you are blogging a wedding or have an image heavy post, I would highly recommend using BlogStomp. This will save you so much time optimizing images. You can adjust the size of your images, bulk upload them, and name them all at once. You can then group images in a pleasing manner to add to your blog post, similar to creating a collage. I’d recommend no more than 30 images (or collages) per post.

How To Optimize Your Blog Post For Your Wedding Business

Finally, ensure your blog post is SEO optimized. The Yoast plugin is a great tool to do this. Yoast gives you the criteria to optimize your post, and then you get a green signal once you’ve completed each step.

• Your target keyword is the keyword you want to rank for
• A meta description is the short blurb that appears in search results. This description should contain your target keywords
• An SEO title is what appears in a Google search. It can be different from your post title and should include your target keywords.
• Permalink – Make sure your post’s URL isn’t too long, and that it includes keywords.
• Image alt text – Each image should include an alt text that describes it. (see above screenshot) Your target keywords should appear in most images, but not all.
• Internal links – To give your article more authority and context, it is important to link to relevant pages/posts on your site.
• External links – Create links from other websites to pages that are related to your topic.
• Create a featured image – This image will appear on your main blog page.
• You can categorize this post as Real Wedding, Wedding Planning Tips
• SEO Tags – This tag is not essential, but it improves user experience.

Share Your Content With Your Wedding Community

In order to maximize the potential of your blog post you should aim to share it on as many platforms you can, at least once a week.

You can break up this blog content into multiple social media posts, stories and reels, which all share a common thread and lead back to your original post. Don’t forget to also share to your email list too! 

And of course, I’m going to mention that Pinterest is one of the best tools to drive traffic to your blog posts. Pinterest and blogging go hand in hand so this is definitely a platform that  I would recommend you utilize! If you need a helping hand in this area, I am a Pinterest pro! See my Pinterest services here!

If you liked learning how to write a blog post for your wedding business, you may find these posts helpful:

HOW TO BLOG A WEDDING

WHY BLOGGING IS IMPORTANT FOR YOUR WEDDING BUSINESS

If you don’t want to add blogging to your already full plate – I offer blogging services! Check them out here!