This is the last of the 3 part guide to help you get started with Pinterest Marketing for Wedding Professionals. The strategies noted below can really be applied to any type of business, despite this post being dedicated to Pinterest strategy for wedding professionals.

Please ensure you have read these other blog posts before starting to implement the strategies outlined here;

How To Set Up A Pinterest Account

How To Optimize A Website For Pinterest

**Post updated 2023**

PIN IMAGES

Canva is your best friend and a wonderful tool to easily create Pinterest optimized branded templates with consistent colors, fonts and use a watermark or logo wherever possible so that your content is easily recognizable.

Standard pin size should be 2:3 aspect ratio or 1000 x 1500 pixels.

Idea pins should be 9:16 1080 x 1900 pixels (Max 20 images, 60 seconds long for video)

See this link for other pin type sizes.

Images should be of high quality, text should be easy to read and not misleading.

Overall, graphics should be attractive and entice the viewer to want to click on the pin to get more information.

(If you struggle with pin design I offer a standalone pin graphic design service or also I have templates for you to use! Learn more here.)

You will want to create 3-4 pin templates (or more if you like) for each blog to be pinned which will increase the reach and after time, you can gauge which kind of design your audience likes best. Each pin design should be slightly different, utilizing different keywords and images. You could add 1 or 2 pins to the actual blog post and upload the others direct to Pinterest or Tailwind.

PIN DESCRIPTIONS

When creating Pinterest descriptions, always keep in mind 3-4 keywords that best represent the blog post and ensure that these are utilized naturally in a sentence. No keyword stuffing. Hashtags are redundant on Pinterest so no need to include these. You should be carrying out extensive keyword research to establish the best keywords to use to get your content seen. Use the search bar, Pinterest trends and the ads section to build up a keyword bank.

Each pin should ideally have a slightly different description and title. Double check the URL is correct before scheduling.

PINNING STRATEGY

The focus here should be pinning high-quality, relevant content. For the last couple of years there is a large emphasis on FRESH PINS. A fresh pin is defined as a new image or URL that Pinterest has not seen before.

As a beginner, you could start with scheduling just 3-5 pins a day. You can pin manually, however Tailwind offers a massive advantage to save a considerable amount time and allowing you to pin consistently and stick to your strategy. I would highly recommend setting up Tailwind for scheduling content in advance. This is the only Pinterest approved scheduler and comes with many benefits to help get your content seen and drive traffic to your site. It is free for the first 20 pins a month and starts from $12.99 per month (billed annually) after that. Click here for the link.  

Select boards to pin to that are relevant to your niche. (10 boards max) usually, 5-6 is a good number. Don’t be afraid to add more boards to your Pinterest account as and when necessary, that match the content you are pinning about.

Using the Tailwind scheduler, you should disperse your pins in intervals at optimized times.

For example, if you have four pins for one URL, I would add these to tailwind, enter in the URL, titles and pin descriptions, then the boards I want to pin these to.

The first pin design will go out on day 1 (at an interval of either 5 or 6 days – this is calculated by the number of pins you have plus 1 or 2). The second pin would go out on day 2 (again at the same interval of 5 or 6 days), the third pin will go out on day 3 at the same interval spacing and so on.

It may take a while to build up your queue initially but once you do this regularly you should get into a good rhythm.

Re-pinning other people’s content is not as important as it once was. It is necessary when creating a new board and is ok if kept to a minimum. You should always be putting out more of your own content than repinning others.

Look for high-quality relevant content to pin, with good images and descriptions that are similar to your niche. You can search content from publications, people you follow, other accounts or any search terms that you type in the search box. Then click through to the website and pin from there. Pinterest sees this as a fresh pin so may help your account gain more traction.

OVERVIEW OF A GOOD PINTEREST STRATEGY FOR WEDDING PROFESSIONALS

As with many other social media platforms things constantly change and at times it feels like we are slave to algorithm updates, battling to get our content seen.

Pinterest is a fantastic tool at driving traffic when it works, ie when you are using an effective, up-to-date strategy consistently.

There are many factors that can determine success on Pinterest which can all be looked at individually to form your overall strategy. Here is an overview of a good Pinterest strategy for wedding professionals in 2023:

1. Ensure your account is optimized. Claim your website, enable rich pins. Carry out extensive keyword research, create a keyword bank and utilize these keywords in your board titles, board descriptions and bio.
2. Create compelling, attractive pin designs utilizing keywords, with high quality images that entice the viewer to click.
3. Create regular content to ensure we can pin at least 1 new URL a day if possible. Don’t worry you can still create as many pin images as you like to that 1 URL.
4. Re-pinning is not as important as it once was, you should be pinning more of your own content but if you want to add in a few other re-pins from others that is ok, as long as it does not exceed the number of your own pins. When re-pinning look for high quality pins with good images and descriptions. Ideally click through the website and then pin from there.
5. Consistency is key with this platform, so make sure your scheduler is full every single day. Remember that Pinterest is a slow burner, so allow at least 3 months before you start seeing any growth.

Are you a wedding professional that needs help with their Pinterest strategy?

If you simply don’t have the time to create new pin graphics or implement your Pinterest strategy for wedding professionals consistently, never fear there are Pinterest Managers like me around, who can take care of your Pinterest and Tailwind Accounts to ensure you are pinning consistently within the recommended guidelines! Contact me if you would rather let me take this off your plate!

**Affiliate disclosure** Some of the links in this post may result in a small commission to me should you choose to make a purchase. This won’t cost you anything additional and I promise I only suggest products I truly believe in and use myself.